Advertising and Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

• Cases in Public Relations Management: The Rise of Social Media and Activism
• Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
• Primer of Public Relations Research, Third Edition
• Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
• Advertising Media Planning: A Brand Management Approach
• The Practical Pocket Guide to Account Planning
• Advertising Campaign Strategy: A Guide to Marketing Communication Plans
• Truth, Lies, and Advertising: The Art of Account Planning
• Strategic Thinking for Advertising Creatives
• Focus Groups: Theory and Practice (Applied Social Research Methods)