Foreign Advertising in China: Becoming Global, Becoming Local
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Book Details
Author(s)Jian Wang
PublisherWiley-Blackwell
ISBN / ASIN0813818281
ISBN-139780813818283
AvailabilityUsually ships in 24 hours
Sales Rank4,801,729
CategoryHardcover
MarketplaceUnited States 🇺🇸
Description ▲
Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.
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