Value Migration: How to Think Several Moves Ahead of the Competition (Management of Innovation and Change)

Value Migration identifies for the first time a dramatic shift in the business landscape: new, aggressive, and successful companies have taken on the giants - and are winning. Companies like Microsoft, Nucor, Starbucks, and Southwest Air have captured growth in revenue, profits, and market value from previously dominant competitors like IBM, U.S. Steel, General Foods, and United Airlines.
How have they done it? Not with new products or innovative technology, but with superior business designs. These upstarts, and some nimble incumbents like Merck, have each created a business design - how they select customers, differentiate their offerings, configure their resources, go to market, and capture value - based on a strategic understanding of their customers' highest priorities.
Slywotzky charts the path of Value Migration from obsolete to new business designs and identifies seven patterns of Value Migration that every manager should know. He demonstrates the step-by-step process by which you can evaluate your own company's situation. He reveals the specific strategic tools you can use in any company in any industry to anticipate customer changes and then design a business that will capitalize on the inevitable migration of value.

• Organization Theory: Modern, Symbolic, and Postmodern Perspectives
• Organizational Development and Alignment
• Transcultural Competence: Navigating Cultural Differences in the Global Community (Fundamentals of Consulting Psychology)
• Managing Diversity: Toward a Globally Inclusive Workplace
• The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
• The World Is Flat 3.0: A Brief History of the Twenty-first Century (Further Updated and Expanded)
• Managing Diversity: Toward a Globally Inclusive Workplace
• Competitive Strategy: Techniques for Analyzing Industries and Competitors
• The Art of Profitability
• One Up On Wall Street: How To Use What You Already Know To Make Money In The Market