Marketing Information Systems: Creating Competitive Advantage in the Information Age
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Book Details
Author(s)Kimball Marshall
PublisherBoyd & Fraser Pub Co
ISBN / ASIN0877092907
ISBN-139780877092902
Sales Rank3,378,204
MarketplaceUnited States 🇺🇸
Description ▲
This clear, readable supplement provides concrete and varied examples of the uses and impacts of marketing information systems.