Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing

Name: Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing
Author: Arch G. Woodside
ISBN: 9780899309842

Author Arch G. Woodside

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Book Details

Author(s)Arch G. Woodside

ISBN / ASIN0899309844

ISBN-139780899309842

MarketplaceFrance 🇫🇷