Brand Under Fire

Unlike most books on crisis management, Brand Under Fire focuses on crisis communications in the digital age. It's an updated playbook that shares advanced digital and social media strategies informed by direct experience with some of the most challenging crises in recent years.

Jeff Hunt guides you through the six stages of crisis and shows why adhering to the five principles of crisis communication-authenticity, transparency, speed, agility, and creativity-will help your organization survive a crisis and come out stronger.

• The McKinsey Engagement: A Powerful Toolkit For More Efficient and Effective Team Problem Solving
• Case in Point 10: Complete Case Interview Preparation
• Good Strategy/Bad Strategy: The difference and why it matters
• The Culture Map: Breaking Through the Invisible Boundaries of Global Business
• Getting (More of) What You Want: How the Secrets of Economics and Psychology Can Help You Negotiate Anything, in Business and in Life
• Good Strategy Bad Strategy: The Difference and Why It Matters
• Guide to Managerial Communication (10th Edition) (Guide to Series in Business Communication)
• Corporate Finance: The Core
• Thinking, Fast and Slow
• Blink: The Power of Thinking Without Thinking