The Change Book: A Blueprint for Technology Transfer

Since it was first published in 2000, The Change Book has proven to be a landmark document for the addictions treatment and recovery services field. It is the first publication of its kind to outline the multidimensional aspects of instituting change specifically for addiction-related agencies. Within The Change Book are practical steps towards bringing about and maintaining change. However, change is not easy. Effective technology transfer efforts involve change at a variety of levels within the overall system. The Change Book offers a comprehensive blueprint for change, which will help direct each aspect of the design, development, implementation, evaluation and revision of a technology transfer plan. Factors influencing the success of a technology transfer initiative, effective change strategies, and Principles for successful adoption to occur are addressed. Today The Change Book is effectively guiding professionals across the country to create sustained change. Its design helps frontline treatment practitioners to implement new treatment modalities within their agencies, as well as government officials in state departments work toward system-wide changes. Although targeted for the addictions treatment and recovery services field, The Change Book has been successful in guiding change within other industries and fields of study. Demand for this publication continues to outnumber supply, as requests for The Change Book are made daily. For this reason, the Addiction Tecnology Transfer Center (ATTC) Network (www.ATTCnetwork.org) will now offer the second edition of The Change Book through an innovative distribution method made in partnership with AuthorHouse . The Change Book is now readily available through AuthorHouse , as well as a broad array of online venues.