Trust: The CEO's Currency for Success: The Asset that doesn't show on the balance sheet

CEOs and aspiring CEOs are in the unique position to alter the course of current economic events. They control the resources that can create and sustain jobs in the private sector—the solution to restoring long-term economic health. Trust: The CEO’s Currency for Success supplies both the philosophical starting point and the pragmatic model and tools for change to halt the erosion of trust and restore the focus on long-term sustainability. This book encourages CEOs and other leaders to lead in a radically different way to have our business institutions, large and small, live up to their full long-term potential.