Studyguide for Advertising Promotion and Other Aspects of Integrated Marketing Communications by Shimp, Terence A., ISBN 9781111580216

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9781111580216. This item is printed on demand.