The top salespeople in any industry are loved by their customers. They build a deep, human connection with their customers that parallels finding love, falling in love and growing a trusting, romantic relationship.
While researching A Sale Is A Love Affair, Jack discovered that the advice given by today s dating coaches and marriage counselors correlates directly with the best practices used by the leading marketing consultants and sales trainers.
The mindset is actually a heart-set. It focuses on pulling customers through their purchasing cycle, not pushing them through your sales cycle. Jack uses stories and anecdotes that make eye-opening links between romantic relationships and complex sales.
It s all about attracting early on and building trust at every step. Keep it simple in marketing. Go deeper in sales.
Love more. Sell more.