* Gives a fresh perspective in a stale market segment: "How to be a good SQL Server DBA", rather than "This is SQL Server, this is feature A, here is an example of feature A".
* Only book on the market to provide complete coverage of the core jobs and roles involved in SQL Server DBA. Therefore, has broad, general appeal to novices who are browsing shelves, and looking for a book that makes sense of SQL Server entirely.
* Written by an expert DBA who lets the reader know exactly what the essential aspects of a DBAs job are, the sort of issues that novices commonly run into and provides effective solutions and troubleshooting tips for all of the most common problems.