Making Ads Pay: Timeless Tips for Successful Copywriting
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Book Details
Author(s)Caples, John
Publisherwww.snowballpublishing.com
ISBN / ASIN1607965666
ISBN-139781607965664
AvailabilityIn Stock.
Sales Rank1,045,063
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
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