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Competitive Intelligence and Decision Problems (ISTE)

Publisher Wiley-ISTE
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Book Details
PublisherWiley-ISTE
ISBN / ASIN1848212372
ISBN-139781848212374
AvailabilityUsually ships in 24 hours
Sales Rank6,739,821
MarketplaceUnited States 🇺🇸

Description

The development of a research, teaching, or application of competitive (economic) intelligence requires a strategic and transverse vision in regards to related issues. It is essential to integrate the role of culture when interpreting results, either from the training of a specialist or in respect to a country or region. The authors of this book, members of an expert group supported by the CNRS in France, bring all of their talents together to create a comprehensive book that does just this and more.