Who's Raising Your Child?: Battling the Marketers for Your Child's Heart and Soul

Marketers are relentlessly pursuing our children. Trying to imprint their brand image on kids as young as two, they are advertising to children not only through the mass media but over the Internet, in school, on the street, even at slumber parties! The evidence shows that they are succeeding - kids are spending or influencing their parents to spend hundreds of billions of dollars each year, most of it in a quest to be "cool."

Are you and your kids caught up in this culture of consumption? Have the marketers convinced your children that if they just buy the right things they will be happy, cool, and popular with their peers? This book explores today's hyper-commercialized society and the damage it is doing to our children as they grow from toddlers to teens.

Also endangering kids is a pop culture where violence, profanity, and sex permeate the entertainment media and advertising. Parents feel increasingly alone and overwhelmed in trying to shield children from this toxic environment. Parents looking for help will find it here. The authors offer timely advice to parents on how to mitigate the effects of a materialistic, poisonous culture, and to raise kids who care less about things and more about people.

Who's Raising Your Child? is a 2004 Honors NAPPA Gold Award Winner. iParenting Media Award Winner! National Parenting Center Seal of Approval Winner!