Procurement Marketing: A Strategic Concept
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Book Details
Author(s)Udo Koppelmann
PublisherSpringer
ISBN / ASIN3540644598
ISBN-139783540644590
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description ▲
A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference.
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