Multi-Channel Strategies for Retail Financial Services: A Management-Framework for Designing and Implementing Multi-Channel Strategies

Name: Multi-Channel Strategies for Retail Financial Services: A Management-Framework for Designing and Implementing Multi-Channel Strategies
Author: Patrick Dahmen
ISBN: 9783824481910

Author Patrick Dahmen

Publisher Deutscher Universitätsverlag

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Book Details

Author(s)Patrick Dahmen

PublisherDeutscher Universitätsverlag

ISBN / ASIN382448191X

ISBN-139783824481910

AvailabilityUsually ships in 24 hours

Sales Rank12,519,236

MarketplaceUnited States 🇺🇸

Description ▲

Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.