Models: Design Culture In Germany / Designkultur in Deutschland (English and German Edition)

Design pays off—design matters, but design also tells a story. All three aspects are combined in the corporate stories of selected, standard-setting companies. They tell a tale of something very special and personal. They report of historical moments, momentous events and extraordinary characters. In a series of portraits, case studies or demonstrations of specific details, the reader is given an exciting behind-the-scene glimpse of the creative-innovative core of companies. The new exhibition and book project of the Design Center Stuttgart and the Deutsche Werkbund Banden-Wurttemberg presents successful companies that boast special design achievements which have not only buoyed their economic success, they are also exemplary or even trailblazing for the industry, for entrepreneurial action, for the attitude towards society and the employees: design as an expression of an individual corporate culture.