Trust expands into new products and markets. (trust banking) (Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1993. The length of the article is 3212 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The trust departments of banks are offering a greater variety of products and services as their market continues to expand. Once limited to customers with $250,000 to $500,000 investable assets, the list of target customers of these trust units now includes younger affluent customers who become potential trust customers as they mature. The primary products being marketed by banks to this group are investment management services that are developed in trust departments. One product that is gaining the interest of this particular segment is mutual funds. In time with its product and market expansion, trust departments are at the same time developing a closer relationship with private banking departments. This union creates one-stop shopping opportunities for wealthy customers as a result of greater investment options that can be offered. Marketing strategies and product development methods in the trust departments of four banks are discussed.

Citation Details
Title: Trust expands into new products and markets. (trust banking) (Cover Story)
Author: Katherine Morrall
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n10 Page: p27(5)

Article Type: Cover Story

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