This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 1995. The length of the article is 1731 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The advent of the bold marketing age has made market positioning imperative for businesses, especially banks. Positioning pertains to controlling consumers' perceptions and feelings to boost sales. This allows banks to look at their businesses from the point of view of the customer. Five key rules in market positioning are discussed.
Citation Details
Title: The five key rules of market positioning.
Author: Doug Stone
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n12 Page: p19(3)
Distributed by Thomson Gale
The five key rules of market positioning.: An article from: Bank Marketing
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Book Details
Author(s)Doug Stone
PublisherBank Marketing Assn.
ISBN / ASINB00093RYK2
ISBN-13978B00093RYK2
AvailabilityAvailable for download now
Sales Rank11,651,475
MarketplaceUnited States 🇺🇸