This digital document is an article from Music Trades, published by Thomson Gale on July 1, 2005. The length of the article is 1224 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Lessons from Burma-Shave: for those old enough to remember, the famous Burma-Shave billboards were the first real "guerrilla" marketing. In the age of email, billboards are no longer viable, but the Burma-Shave campaign still offers guidance for anyone trying to market on a tight budget.(BOB POPYK ON SELLING)
Author: Bob Popyk
Publication:Music Trades (Magazine/Journal)
Date: July 1, 2005
Publisher: Thomson Gale
Volume: 153 Issue: 6 Page: 112(3)
Distributed by Thomson Gale
Lessons from Burma-Shave: for those old enough to remember, the famous Burma-Shave billboards were the first real "guerrilla" marketing. In the age of ... ON SELLING): An article from: Music Trades
📄 Viewing lite version
Full site ›
Book Details
Author(s)Bob Popyk
PublisherThomson Gale
ISBN / ASINB000ARJ6T4
ISBN-13978B000ARJ6T6
AvailabilityAvailable for download now
Sales Rank13,495,413
MarketplaceUnited States 🇺🇸