Tiered Broadband Services: Tailor Access Offerings to Maximize Demand and Profitability

As the broadband industry matures, one-size-fits-all products lose their ability to sustain demand. Demand exists for both premium and value tiers of broadband, defined primarily by speed. For the next 18 months, offering a limited number of relatively simple tiers will represent the best strategy for continuing growth of residential broadband. Lead Analyst: Joe Laszlo Contributing Analysts: Zori Bayriamova, Michael Gartenberg, Corina Matiesanu, Melissa Stock