Media exposure and viewers' attitudes toward homosexuality: evidence for mainstreaming or resonance?(Report): An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on June 1, 2009. The length of the article is 7659 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

From the author: This study explored connections between media use and college students" attitudes of acceptance towards homosexuality (AATH). Data were collected from 1,761 undergraduates (62.7% female, [M.sub.Age] = 19 years). Results varied by the gender, ethnicity, and religiosity of the participants. Overall, greater media consumption among men and those who are highly religious was associated with greater AATH, whereas the reverse was true among women and those who are less religious. Although the associations were modest, the results support evidence of a mainstreaming effect, whereby increased media exposure may draw groups with disparate attitudes towards a more similar viewpoint on homosexuality.

Citation Details
Title: Media exposure and viewers' attitudes toward homosexuality: evidence for mainstreaming or resonance?(Report)
Author: Jerel P. Calzo
Publication:Journal of Broadcasting & Electronic Media (Magazine/Journal)
Date: June 1, 2009
Publisher: Broadcast Education Association
Volume: 53 Issue: 2 Page: 280(20)

Article Type: Report

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