C-Level Guide to Growing Awareness, Leads and Revenue (Part 1: Powerful B2B Marketing Strategies to Drive Awareness)

Building Awareness, the first book of the three part series on B2B marketing, is dedicated to showing you how to make the maximum number of potential buyers aware of your company and your products and/or services. 13 chapters cover the spectrum from crafting your brand promise to using social media and PR to successfully create awareness.