Advertising: Its Role in Modern Marketing: 8th (Eigth) Edition
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Book Details
Author(s)Dean M. Krugman S. Watson Dunn
PublisherDryden Press FL
ISBN / ASINB0064MMRK4
ISBN-13978B0064MMRK4
Sales Rank7,913,618
MarketplaceUnited States 🇺🇸