"The present work is a humble attempt to understand the
mechanics of the communication strategy and media campaign
through a case study of the Prohibition Campaign in
Haryana in 1990s. It tries to assess the role of mass media and
to present an insight into the promises and possibilities that
they hold for the enlistment of the teeming millions"
Development Communication
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Book Details
Author(s)Rajbir Singh
PublisherHope India Publisher
ISBN / ASINB0065K5Y8C
ISBN-13978B0065K5Y82
Sales Rank2,323,604
MarketplaceUnited States 🇺🇸