Market Research For Information Product Creation: A Step-By-Step Guide for Beginners (Marketing Matters)

Market research can be one of the most important aspects of information product creation, yet it is the main one overlooked by even smart business owners as they try to find new ways to bring more profits into their business. A thorough grasp of your niche or industry and a determination from the outset as to whether or not there is a paying market for the products you wish to create and sell can save you a great deal of time, effort, and money.

Simply put, you need to know who your customer is, what they are willing to pay, and why they will be willing to buy the item, and buy the item from YOU, versus your competitors. The answers to these questions will be the difference between a high-selling product that brings in profits over and over again, and a product that sits on the shelves.

Discover the best ways to research your market and determine what they are willing to pay BEFORE you ever write one word of your information product. Learn how to test the pulse of your market to see if there are paying customers, or people just looking for free items.

Are the paying customers mostly of the "bargain basement" mindset? Or are they willing to pay more for the high-quality product you have to offer? How can you make your product stand out from that of your competitors? What is the best way to set your prices within your market, to help you comfortably meet your business goals and financial targets each month?

If you have your own website but have never created your own information product before, this invaluable guide will help take you step by step through the process of conducting efficient market research with a view to product creation to be sure you have come up with a money-making idea and will not waste precious time and effort.

If you have an existing business and would like to add information products to the range of offerings at your website, learn how to become a marketing mind reader as you discover what your ideal customer is longing for and will be eager to buy, and take action to provide it for them.

If you have already produced several information products, but your sales have not met your high expectations, use this guide to check your initial assumptions about your ideal customers and market potential, to help get your products and profits back on track, and create new ones that will be winners as soon as you have created them.

If you are thinking of creating an information product to showcase your expertise, use this guide to be sure you are on the right path for profits. You need to target not just any market, but a hungry, paying market. Use what you learn in this guide to gather the kind of insider information you need today, for a more profitable tomorrow creating best-selling products for your niche.
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TABLE OF CONTENTS

INTRODUCTION
CHAPTER 1: RESEARCHING YOUR MARKET
CHAPTER 2: PRICING YOUR PRODUCT
CHAPTER 3: ANALYZING YOUR COMPETITION
CHAPTER 4: DETAILED MARKET RESEARCH OF YOUR COMPETITION
CHAPTER 5: ASKING YOUR POTENTIAL CUSTOMERS WHAT THEY WANT
CHAPTER 6: KNOWING WHAT MOTIVATES YOUR POTENTIAL CUSTOMER
CONCLUSION
FURTHER READING
ACTION STEPS
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ABOUT THE AUTHORS

Joan Mullally and Evelyn Trimborn have been marketing successfully on the Internet for nearly 18 years. They are the authors of over eighty step-by-step guides on a variety of topics related to marketing and running your own business online,