When The Dough Doesn't Rise

WHEN THE DOUGH DOESN’T RISE: SELF HELP CONFESSIONS OF A CHRISTIAN ENTREPRENEUR is the honest, no-nonsense book from a successful businessman who sets out to tell the hard truth about what it means to succeed and fail in business, regardless of how perfectly you lay out your business plan. Scott Cloud tells his story of success owning and operating seven thriving businesses in trucking and agriculture. Driven to prosper greater than his father who had gone bankrupt before his eyes, Scott and his wife launch into a large scale poultry operation on their farm. On the first day of operation, his wife, Roxanne, suddenly fell ill. As a business team, he and his wife followed their plan, did the due diligence and adhered to their perceived recipe for success, but what Scott couldn’t foresee was his spouse and business partner being struck down by an illness that would debilitate her for the rest of her life. This account is just one instance of the “dough” not rising in the life of a dedicated Christian entrepreneur and his family. Using illustrative stories born from a simple up-bringing on a Mid-western pig farm, “When the Dough Doesn’t Rise” invites readers on a true-life journey that attempts to offer enlightened answers to some of life’s toughest questions. The reader learns about a young man who watches his father struggle for success but never achieve it. Scott uses that perceived failure to motivate himself onto and up the ladder of great financial success. As his journey continues, the reader feels the joy of winning and the pain of great loss as Scott achieves financial success, but then tragically loses his brother along the way. The readers of this book explore what it means to follow the recipe of life and yet experience the “dough” not rising in his or her life.
Readers beware: the authors, Scott Cloud and Darrel Campbell, attempt to offer answers from the Bible as well as practical life experiences that provide hope and inspiration -- NOT easy, pat answers that provide little consolation or motivation.