The 2014 Mobile E-Commerce Strategy Playbook

“Why has mobile traffic grown so quickly, yet mobile conversion rates are still so low?”

That’s the question a lot of e-commerce executives are asking right now, disappointed with the mixed results that mobile commerce initiatives have delivered so far. It has proven extremely difficult for organizations to grow mobile business metrics at the same rate as consumer mobile adoption, and it’s a challenge that many are looking to address in 2014.

To help online retailers increase their mobile conversion rates, revenue, and customer satisfaction, we’ve compiled this mobile e-commerce strategy playbook. It contains four key ways you can increase valuable mobile metrics and accelerate your mobile ROI.

Four Strategic Plays for Mobile E-Commerce Success:

1. Integrate mobile into core marketing activities
2. Establish a culture of mobile measurement
3. Optimize design for conversion
4. Integrate tablet commerce into your mobile strategy