Services Marketing (7th Edition) by Lovelock, Christopher H, Wirtz, Jochen 7th (seventh) (2010) Paperback

The is a Book on Services Marketing the Global Edition, for Peoiple ,Technologu ,Strategy, the Seventh Edition, By Christopher Lovelock & Jochen Wirtz, dated: 2008 This EDITION HAS BEEN EDITED TO INCLUDE ENHANCEMENTS making it more relevant to students outside the United States.