GENIUS: How So-Called "Bad Ads" Are Beating The Pants Off Madison Avenue: An award-winning copywriter exposes the amateur marketing efforts that are outsmarting you and your million dollar agency

You dismiss them as jejune and amateur. Pity. Because these "bad ads" have an inherent genius that's beating the pants off Madison Avenue.

Award-winning advertising copywriter H. E. Ortox takes you step-by-step through the real life yellow page, print ads, classified ads, product packaging, TV spots, and company logos that are heralding a new Golden Age in American marketing.