Anatomy of a Design Proposal (Fuel)

It didn’t take Mike Janda, owner of the design firm, RiSER, long to realize that the one-page, line-item priced proposals he sent to clients back in his freelance days would need to “grow up” if he was going to expand his business. Over the course of his 11 years running RiSER, Janda and his team fine tuned their request for proposal (RFP) format and used it to successfully land millions of dollars of business from high-profile clients such as Google, Disney, NBC, FOX, National Geographic, Warner Bros., and others. While no proposal format is perfect–and this certainly isn't the only way to secure new work–the RiSER proposal format is both proven and successful. In Anatomy of a Design Proposal, Janda not only shares his format for creating a successful RFP–with practical advice on scheduling, pricing, and communicating with clients that any designer will find useful–he also gives you a customizable template that you can download and use for creating your own proposals.