Strengths-Based Marketing & Advertising

For decades we have researched the psychology of the buying process.

Dr. Gallup was a bottomless well of information. He understood how people react to different types of advertising. Now is the time to harness the power of his teachings to grow your business. The thought of using the 34 talent themes found in the book StrengthsFinder 2.o and the Clifton StrengthsFinder® to create a targeted marketing message, has some strengths enthusiasts grinding their teeth in disapproval.

I for one view this information as the most accurate and insightful sales tool in existence. Everyone makes a purchase decision based on either the feedback they receive from others, informative marketing materials, a desire to fit in, the perception of an elevated social status, a trustworthiness of the brand, or memories of positive past experiences.

These motivators have already proven themselves powerful when highlighted through focused and well-crafted marketing and advertising.