The S.O.S Theory: The Essential Guide To The Hairdressing Industry

In an industry that is very much ‘Sink Or Swim’, it is incredible how many young Graduate Stylists are sent into the cut throat world of Hairdressing with nothing more than a freshly printed certificate and a pair of scissors to keep them afloat.

The time taken to become a newly qualified Stylist is becoming increasingly shorter, due largely to the financial benefits to training academies of turning out greater volumes of Hairdressers in faster periods of time than ever before.

Technically, British Hairdressing is widely regarded as the best in the world, but what happens between a clients entry, service and exit is just as (if not more) important.

No matter how incredible your technical ability, if your consultation, service, social, retailing and rebooking skills are poor you are going to reduce your request rate as a Stylist and consequently your earning potential.

Using seventeen years industry experience along with trial, error and research, as well as input from some of the UK’s most successful Hairdressers; this funny and frank insight will fill in the blanks and provide a thorough account of everything and anything this industry can throw at you – and how to not only survive, but succeed in it!

The first book of its kind; ‘The S.O.S Theory’ is aimed at educating the youth of the Hairdressing world by empowering them with the knowledge and confidence to achieve the highest level of service they can, resulting in increased career potential along with higher earnings and more opportunity in this diverse, colourful and extremely rewarding industry.