Services Marketing: Integrating Customer Focus Across the Firm by Alan Wilson (2016-04-01)

Name: Services Marketing: Integrating Customer Focus Across the Firm by Alan Wilson (2016-04-01)
Author: Alan Wilson;Valarie A. Zeithaml;Mary Jo Bitner;Dwayne D. Gremler
ISBN: 978B01K93UO23

Author Alan Wilson;Valarie A. Zeithaml;Mary Jo Bitner;Dwayne D. Gremler

Publisher McGraw-Hill Education / Europe, Middle East & Africa

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Book Details

Author(s)Alan Wilson;Valarie A. Zeithaml;Mary Jo Bitner;Dwayne D. Gremler

PublisherMcGraw-Hill Education / Europe, Middle East & Africa

ISBN / ASINB01K93UO2G

ISBN-13978B01K93UO23

Sales Rank99,999,999

MarketplaceUnited States 🇺🇸