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Books by Abbie Griffin

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8 books found
Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac)
Marketing Principles and Best Practices (with Access Certif…
By: K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin
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Drivers of NPD success: The 1997 PDMA report
Drivers of NPD success: The 1997 PDMA report
By: Abbie Griffin
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Design Thinking: New Product Development Essentials from the PDMA
Design Thinking: New Product Development Essentials from th…
By: Michael G. Luchs, Scott Swan, Abbie Griffin
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Semiconductor technology flows through formal technology transfers
Semiconductor technology flows through formal technology tr…
By: Abbie Griffin
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The PDMA Handbook of New Product Development
The PDMA Handbook of New Product Development
By: Milton D. Rosenau, Abbie Griffin, George A. Castellion, Ned F. Anschuetz
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The PDMA toolbook 3 for new product development.
The PDMA toolbook 3 for new product development.
By: Ed. by Abbie Griffin and Stephen M. Somermeyer.
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Examining the technical corporate entrepreneurs' motivation: voices from the field.: An article from: Entrepreneurship: Theory and Practice
Examining the technical corporate entrepreneurs' motiv…
By: Matthew R. Marvel, Abbie Griffin, John Hebda, Bruce Vojak
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Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms
Serial Innovators: How Individuals Create and Deliver Break…
By: Abbie Griffin, Raymond Price, Bruce Vojak
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