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Books by Alan R. Andreasen

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4 books found
Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition
Marketing Research That Won't Break the Bank: A Practi…
By: Alan R. Andreasen
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Marketing Social Change: Changing Behavior to Promote Healt…
By: Alan R. Andreasen
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Social Marketing in the 21st Century
Social Marketing in the 21st Century
By: Alan R. Andreasen
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Cost-Conscious Marketing Research
Cost-Conscious Marketing Research
By: Alan R. Andreasen
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