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Books by Cheng Lu Wang

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3 books found
Exploring the Rise of Fandom in Contemporary Consumer Culture (Advances in Marketing, Customer Relationship Management, and E-services)
Exploring the Rise of Fandom in Contemporary Consumer Cultu…
By: Cheng Lu Wang
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Brand Management in Emerging Markets: Theories and Practices
Brand Management in Emerging Markets: Theories and Practices
By: Cheng Lu Wang
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Handbook of Contemporary Marketing in China: Theories and Practices (Management Science: Theory and Applications)
Handbook of Contemporary Marketing in China: Theories and P…
By: Cheng Lu Wang
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