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Books by Christian Gronroos

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6 books found
In Search of a New Logic for Marketing: Foundations of Contemporary Theory
In Search of a New Logic for Marketing: Foundations of Cont…
By: Christian Gronroos
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Service Management and Marketing Third Edition: Customer Management in Service Competition
Service Management and Marketing Third Edition: Customer Ma…
By: Christian Gronroos
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Service Management and Marketing: Managing the Service Profit Logic
Service Management and Marketing: Managing the Service Prof…
By: Christian Gronroos
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Service Management and Marketing: Customer Management in Service Competition
Service Management and Marketing: Customer Management in Se…
By: Christian Gronroos
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In Search of a New Logic for Marketing: Foundations of Contemporary Theory
In Search of a New Logic for Marketing: Foundations of Cont…
By: Christian Gronroos
View Details
Service Management and Marketing: Customer Management in Service Competition
Service Management and Marketing: Customer Management in Se…
By: Christian Gronroos
View Details