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Books by Christopher H Lovelock, Jochen Wirtz

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4 books found
Services Marketing: People, Technology, Strategy
Services Marketing: People, Technology, Strategy
By: Christopher H. Lovelock, Jochen Wirtz
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Services Marketing: People, Technology, Strategy (7th Edition)
Services Marketing: People, Technology, Strategy (7th Editi…
By: Christopher H Lovelock, Jochen Wirtz
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Marketing Channels: WITH " Services Marketing " AND " Internet Marketing, Strategy, Implementation and Practice AND " Principles of Direct and Database Marketing "
Marketing Channels: WITH " Services Marketing " A…
By: Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary, Christopher H. Lovelock, Jochen Wirtz, Alan Tapp
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Essentials of Services Marketing - 1st Edition
Essentials of Services Marketing - 1st Edition
By: Christopher H. Lovelock, Jochen Wirtz, Patricia Chew
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