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Books by Dominique M. Hanssens

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4 books found
Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
Market Response Models: Econometric and Time Series Analysi…
By: Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
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Customer Equity: Measurement, Management and Research Opportunities (Foundations and Trends in Marketing)
Customer Equity: Measurement, Management and Research Oppor…
By: Dominique M. Hanssens, Julian Villanueva
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
Market Response Models: Econometric and Time Series Analysi…
By: Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
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Customer information: building a strategic asset. (customer database): An article from: Chief Executive (U.S.)
Customer information: building a strategic asset. (customer…
By: Dominique M. Hanssens
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