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Books by Don E. Schultz

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21 books found
IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
IMC, the Next Generation Five Steps for Delivering Value an…
By: Don E Schultz, Heidi Schultz
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Building Customer-brand Relationships
Building Customer-brand Relationships
By: Don E. Schultz, Beth E. Barnes, Hiedi F. Schultz, Marian Azzaro
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Strategic Advertising Campaigns
Strategic Advertising Campaigns
By: Don E. Schultz, Beth E. Barnes
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Sales Promotion Essentials, The 10 Basic Sales Promotion Techniques, And How to Use Them
Sales Promotion Essentials, The 10 Basic Sales Promotion Te…
By: Don E Schultz
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How to Sell More Stuff!: Promotional Marketing That Really Works
How to Sell More Stuff!: Promotional Marketing That Really …
By: Steve Smith, Don E. Schultz
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Sales Promotion Essentials
Sales Promotion Essentials
By: Don E. Schultz, William A. Robinson
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The New Marketing Paradigm: Integrated Marketing Communications
The New Marketing Paradigm: Integrated Marketing Communicat…
By: Don E Schultz, Stanley Tannenbaum, Robert F. Lauterborn
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Essentials of Advertising Strategy (NTC Business Books)
Essentials of Advertising Strategy (NTC Business Books)
By: Don E. Schultz, Stanley L. Tannenbaum, Anne Allison
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Strategic Advertising Campaigns - Formulating and Implementing Communications Campaigns (Fourth Edition)
Strategic Advertising Campaigns - Formulating and Implement…
By: Don E. Schultz, beth E. Barnes
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Strategic Brand Communication Campaigns
Strategic Brand Communication Campaigns
By: Don E. Schultz, Beth E. Barnes
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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques.and How to U
Sales Promotion Essentials: The 10 Basic Sales Promotion Te…
By: Don E. Schultz
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Retail Communities: Customer-Driven Retailing
Retail Communities: Customer-Driven Retailing
By: Don E. Schultz Ph.D., Martin P. Block Ph. D., BIGresearch .
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Media Generations: Media Allocation In A Consumer-Controlled Marketplace
Media Generations: Media Allocation In A Consumer-Controlle…
By: Martin P. Block Ph.D., Don E. Schultz Ph.D., BIGresearch
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Sales Promotion Essentials - The 10 Basic Sales Promotion Techniques...and How...
Sales Promotion Essentials - The 10 Basic Sales Promotion T…
By: William A. Robinson, Lisa A. Petrison Don E. Schultz
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Strategic Advertising Campaigns
Strategic Advertising Campaigns
By: Don E. Schultz, Dennis G. Martin, B. Barnes
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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them (Business)
Sales Promotion Essentials: The 10 Basic Sales Promotion Te…
By: Don E. Schultz, William A. Robinson, Lisa A. Petrison
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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them
Sales Promotion Essentials: The 10 Basic Sales Promotion Te…
By: Don E. Schultz, William A. Robinson, Lisa A. Petrison
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Integrated Marketing Communications: Putting It Together & Making It Work
Integrated Marketing Communications: Putting It Together &a…
By: Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
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Essentials of Advertising Strategy
Essentials of Advertising Strategy
By: Don E. Schultz, Stanley Tannenbaum
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Integrated corporate and product brand communication (1).: An article from: Advances in Competitiveness Research
Integrated corporate and product brand communication (1).: …
By: Philip J. Kitchen, Don E. Schultz
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Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
Understanding China's Digital Generation: A marketer&#…
By: Heidi Schultz, Martin P. Block Ph.D., Don E. Schultz Ph.D.
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