Home / Authors / Douglas B Holt

Books by Douglas B Holt

All books by this author

4 books found
[ How Brands Become Icons: The Principles of Cultural Branding ] By Holt, Douglas B ( Author ) [ 2004 ) [ Hardcover ]
[ How Brands Become Icons: The Principles of Cultural Brand…
By: Douglas B Holt
View Details
How Brands Become Icons: The Principles of Cultural Branding by Douglas B Holt (1-Oct-2004) Hardcover
How Brands Become Icons: The Principles of Cultural Brandin…
By: Douglas B Holt
View Details
Leveraging Cultural and Political Authority: A Cultural Model of Brand Equity
Leveraging Cultural and Political Authority: A Cultural Mod…
By: Douglas B. Holt
View Details
Managing Brand Loyalty as a Social Network
Managing Brand Loyalty as a Social Network
By: Douglas B. Holt
View Details