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Books by Fred Goss

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19 books found
Speechwriting rules that might also work for sales copywriting.(DM Notebook): An article from: The Newsletter on Newsletters
Speechwriting rules that might also work for sales copywrit…
By: Fred Goss
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Listless lists and list-testing tight? Guidelines for newsletter marketers.(DM Notebook): An article from: The Newsletter on Newsletters
Listless lists and list-testing tight? Guidelines for newsl…
By: Fred Goss
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Newsletter marketing strategies come 360 degrees over 40 years.: An article from: The Newsletter on Newsletters
Newsletter marketing strategies come 360 degrees over 40 ye…
By: Fred Goss
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Charlie Cook, The Cook Political Report, reaches publisher's nirvana: revenues up 15 percent with no marketing.(Publisher profile)(Biography): An article from: The Newsletter on Newsletters
Charlie Cook, The Cook Political Report, reaches publisher&…
By: Fred Goss
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The "magic" of search engine optimization.(Online marketing)(Viewpoint essay): An article from: The Newsletter on Newsletters
The "magic" of search engine optimization.(Online…
By: Fred Goss
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Two recent DM notebooks revisited: freemiums and off-the-wall thinking.(Promotion): An article from: The Newsletter on Newsletters
Two recent DM notebooks revisited: freemiums and off-the-wa…
By: Fred Goss
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Journalist David Schwartz, after building up and selling his National Health Information, launches Niche Builders Inc.(Publisher profile): An article from: The Newsletter on Newsletters
Journalist David Schwartz, after building up and selling hi…
By: Fred Goss
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Copywriting techniques--words to use and words to avoid. (DM Notebook).: An article from: The Newsletter on Newsletters
Copywriting techniques--words to use and words to avoid. (D…
By: Fred Goss
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What's working in B2B newsletter marketing -- results from about two dozen tests.: An article from: The Newsletter on Newsletters
What's working in B2B newsletter marketing -- results …
By: Fred Goss
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Add "online financial advisor" to Bill Donoghue's 30 years as newsletter editor, mutual funds guru, media star, and iconoclast.(Publisher's ... article from: The Newsletter on Newsletters
Add "online financial advisor" to Bill Donoghue&#…
By: Fred Goss
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Travel newsletter breaks all (or many) marketing "rules".: An article from: The Newsletter on Newsletters
Travel newsletter breaks all (or many) marketing "rule…
By: Fred Goss
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Should newletter marketers be sitting at the feet of the masters--magazine marketers?(DM Notebook): An article from: The Newsletter on Newsletters
Should newletter marketers be sitting at the feet of the ma…
By: Fred Goss
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Choosing what to test in your marketing efforts.(DM Notebook)(Column): An article from: The Newsletter on Newsletters
Choosing what to test in your marketing efforts.(DM Noteboo…
By: Fred Goss
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The Kovels: Books spawn newspaper column, which spawns newsletter, which spawns television show, which spawns newspaper column. (Publisher profile).: An article from: The Newsletter on Newsletters
The Kovels: Books spawn newspaper column, which spawns news…
By: Fred Goss
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Baseball Forecaster evolves from monthly print edition to fax service to diskettes to e-mail to web site--but not without setbacks. (Publisher Profile).: An article from: The Newsletter on Newsletters
Baseball Forecaster evolves from monthly print edition to f…
By: Fred Goss
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Are you reaching the gay and lesbian audience for your newsletters?(DM Notebook): An article from: The Newsletter on Newsletters
Are you reaching the gay and lesbian audience for your news…
By: Fred Goss
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How does UCG so consistently win journalism awards? How can you?: An article from: The Newsletter on Newsletters
How does UCG so consistently win journalism awards? How can…
By: Fred Goss
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Strong website, investors' "Inner Circle," and (not least) a skyrocketing portfolio propel Patrick McKeough to newsletter success.(Publisher's Profile): An article from: The Newsletter on Newsletters
Strong website, investors' "Inner Circle," a…
By: Fred Goss
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Mark Eversman of Paris Notes is betting heavily on paid Google click-throughs and an almost electronic-only future.(Publisher profile): An article from: The Newsletter on Newsletters
Mark Eversman of Paris Notes is betting heavily on paid Goo…
By: Fred Goss
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