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Books by Fred Wiersema

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5 books found
The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
The Discipline Of Market Leaders: Choose Your Customers, Na…
By: Michael Treacy, Fred Wiersema
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The New Market Leaders: Who's Winning and How in the Battle for Customers
The New Market Leaders: Who's Winning and How in the B…
By: Fred Wiersema
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The New Market Leaders: Who's Winning and How in the Battle for Customers
The New Market Leaders: Who's Winning and How in the B…
By: Fred Wiersema
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The B2B Agenda: The Current State of B2B Marketing and a Look Ahead
The B2B Agenda: The Current State of B2B Marketing and a Lo…
By: Fred Wiersema
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FT Press Delivers: Profiles of Remarkable Business People
FT Press Delivers: Profiles of Remarkable Business People
By: Fred Wiersema, Dean LeBaron, Michael F. Golden, John Kao, Captain D. Michael Abrashoff, Gary Hirshberg, Nancy F. Koehn
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