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Books by Gary L Lilien

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17 books found
Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)
Marketing Engineering: Computer-Assisted Marketing Analysis…
By: Gary L. Lilien, Arvind Rangaswamy
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Principles of Marketing Engineering and Analytics
Principles of Marketing Engineering and Analytics
By: Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
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Marketing Models
Marketing Models
By: Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy
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Marketing Engineering, Revised Second Edition
Marketing Engineering, Revised Second Edition
By: Gary L. Lilien, Arvind Rangaswamy
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Tutorial Marketing Engineering
Tutorial Marketing Engineering
By: Gary L. Lilien, Arvind Rangaswamy
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A Repeat Purchase Diffusion Model: Bayesian Estimation and Control (Classic Reprint)
A Repeat Purchase Diffusion Model: Bayesian Estimation and …
By: Gary L. Lilien
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Marketing Models
Marketing Models
By: Gary L. Lilien & Philip Kolter
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Marketing Models
Marketing Models
By: Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy
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Handbook of Business-to-Business Marketing (Elgar Original Reference)
Handbook of Business-to-Business Marketing (Elgar Original …
By: Gary L. Lilien, Rajdeep Grewal
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Marketing Management: Analytic Exercises for Spreadsheets
Marketing Management: Analytic Exercises for Spreadsheets
By: Gary L. Lilien
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Marketing Models by Gary L. Lilien (1995-04-24)
Marketing Models by Gary L. Lilien (1995-04-24)
By: Gary L. Lilien; Philip Kotler; K. Sridhar Moorthy
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A repeat purchase diffusion model: Bayesian estimation and control
A repeat purchase diffusion model: Bayesian estimation and …
By: Gary L. Lilien
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A Repeat Purchase Diffusion Model: Bayesian Estimation and Control (Classic Reprint)
A Repeat Purchase Diffusion Model: Bayesian Estimation and …
By: Gary L. Lilien
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Handbook of Business-to-Business Marketing (Elgar Original Reference)
Handbook of Business-to-Business Marketing (Elgar Original …
By: Gary L. Lilien, Rajdeep Grewal
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Optimal weightlifting
Optimal weightlifting
By: Gary L. Lilien
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New Product and Brand Management: Marketing Engineering Applications
New Product and Brand Management: Marketing Engineering App…
By: Gary L. Lilien, Arvind Rangaswamy
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Principles of Marketing Engineering
Principles of Marketing Engineering
By: Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
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