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Books by George Rossolatos

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2 books found
Brand equity planning with structuralist rhetorical semiotics Vol.I
Brand equity planning with structuralist rhetorical semioti…
By: George Rossolatos
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Towards a semiotics of brand equity: Brand coherence and communicative consistency through structuralist operations and rhetorical transformations
Towards a semiotics of brand equity: Brand coherence and co…
By: George Rossolatos
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