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Books by Gordon R. Foxall

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4 books found
Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour) (Volume 3)
Consumer Behaviour (RLE Consumer Behaviour): A Practical Gu…
By: Gordon R. Foxall
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Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour)
Consumer Behaviour (RLE Consumer Behaviour): A Practical Gu…
By: Gordon R. Foxall
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The Behavioural Economics of Brand Choice
The Behavioural Economics of Brand Choice
By: Gordon R. Foxall, Jorge M. Olivera-Castro, Teresa C. Schrezenmaier, Vistoria K. James
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Patterns of reinforcement and the essential values of brands: I. incorporation of utilitarian and informational reinforcement into the estimation of ... An article from: The Psychological Record
Patterns of reinforcement and the essential values of brand…
By: Ji Yan, Gordon R. Foxall, John R. Doyle
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