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Books by Hans-Ruediger Kaufmann

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2 books found
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (Premier Reference Source)
Customer-Centric Marketing Strategies: Tools for Building O…
By: Hans-Ruediger Kaufmann
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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Advances in Marketing Customer Relationship Management and E-Services Book Series)
Handbook of Research on Consumerism in Business and Marketi…
By: Hans-Ruediger Kaufmann
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