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Books by James U. McNeal

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3 books found
The Kids Market: Myths and Realities
The Kids Market: Myths and Realities
By: James U. McNeal
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Children As Consumers: Insights and Implications
Children As Consumers: Insights and Implications
By: James U. McNeal
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Kids as Customers: A Handbook of Marketing to Children
Kids as Customers: A Handbook of Marketing to Children
By: James U. McNeal
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