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Books by Jean-Marie Choffray

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3 books found
An operational structure for assessing industrial response to marketing strategy: overview, working paper 944-77, June, 1977
An operational structure for assessing industrial response …
By: Jean-Marie Choffray
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Industrial adoption of solar air conditioning: measurement problems, solutions and marketing implications, WP 894-76, December 1976
Industrial adoption of solar air conditioning: measurement …
By: Jean-Marie Choffray
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A new approach to industrial market segmentation. WP 977-78; February, 1978
A new approach to industrial market segmentation. WP 977-78…
By: Jean-Marie Choffray
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